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| President Barack Obama and Chancellor Angela Merkel |
The US is the partner country of the 2016 fair, a decision that was made based on the strong industrial and manufacturing ties between the US and Germany. President Obama is the first sitting president to attend the trade fair.
Ambassador Peter Wittig, who personally delivered an invitation from Chancellor Merkel to the White House, greeted the news of President Obama’s visit warmly. “It will be a great event for US-German trade relations!” he said on twitter. Earlier this year, the Ambassador praised the decision to make the US the partner country. “Having the USA as the featured Partner Country will give us a golden opportunity to convey our dynamic business relations to the fullest while at the same time widening and deepening them,” he said.
The Hannover Trade Fair has been an integral part of international industry since 1947. Over 200,000 visitors attend the Hannover Messe every year, 30 percent from outside of Germany. In addition, 6,500 exhibitors show off their latest innovations at the fair. India, the 2015 partner country, contributed around 300 booths last year, which proves how much exposure the fair can bring to the US this year.
Insure-Digest
