The Netherlands: Amsterdam to become first city in the world to ban advertising by fossil fuels companies

Amsterdam is set to be the first city in the world to ban ads from fossil fuel and aviation companies in a bid to reduce the ‘excesses’ of fossil fuel advertising.

This means that fossil-fuelled vehicles, such as petrol cars and flights, will no longer be advertised in Amsterdam subway stations or the city centre.

The new law follows mass movements in and around the capital which were headed up by the Reclame Fossielvrij (Fossil Free Advertising) initiative. The group co-ordinated a letter from over 50 local organisations demanding Amsterdam to go fossil free.

“The decision to ban fossil fuel advertising from subway stations comes at a crucial moment in the fight against climate change. Adverts that portray fossil fuels as normal worsen climate disruption and have no place in a city − or a country − that has complied with Paris,” says Amsterdam Mayor Femke Sleegers, coordinator of Reclame Fossielvrij.

Read more at: Amsterdam to become first city in the world to ban this type of advert | Euronews

Social Media Advertising : Zuckerberg said to say of Facebook ad boycott: ‘All these advertisers will be back’ soon enough Murphy

Hundreds of companies around the world have joined a temporary ad
boycott against Fcebook Inc., but Chief Executive Mark Zuckerberg says
he’s not worried and has no intention of

changing its policies,
according to a new report.



Read more at:

Zuckerberg said to say of Facebook ad boycott: ‘All these advertisers will be back’ soon enough - MarketWatch

EU - Google gets fined €1.49 billion in search advertising investigation

Read more at:

https://www.irishtimes.com/business/technology/eu-fines-google-1-49bn-in-search-advertising-investigation-1.3832380?mode=amp

Belgium: Burger King vs. Belgium: King Philippe Not Happy About Fast Food Ad Campaign - by Lucy Westcott

Who is the real king of Belgium

It's just typical. You wait your whole life to be king, only to be upstaged by an American fast food chain known for, among other things, cramming macaroni and cheese inside Cheetos-crusted breading.

As far as monarchies go, Belgium’s current royal family keeps a fairly low profile. That was until Burger King launched an interactive advertising campaign ahead of the opening of its first Belgium location, which lets people vote for the country’s “real” king.

If you visit WhoIsTheKing.be, you’re greeted with the words: "Two Kings. One crown. Who will rule? Vote now... " Burger King lets you vote for either, well, Burger King or Belgium’s King Philippe. The website then invites you to return on June 19, when the true “king” of Belgium will be coronated.

Voting for for 57-year-old Philippe isn't easy. After casting your ballot, you’re asked several times if you’re sure and reminded that Philippe “won’t cook you fries.” (Maybe he will?) The chain even has posters to download, stating: “Vote With Your Stomach;” “Belgian People, Choose A King Who Will Make You Fries;” and “Philippe, Another King Arrives in Belgium.”

Perhaps the ad campaign hit a bit too close to home: In 1950, Belgium held a referendum over whether to abolish the monarchy and let Leopold III, Philippe’s grandfather, resume royal duties after World War II.

It's safe to say that King Philippe is not amused. Representatives for the king asked Burger King about the campaign, Reuters reports.

"We told them that we were not happy with them using an image of the king in their campaign," Pierre-Emmanuel De Bauw, palace spokesman, told Reuters. De Bauw added that the Philippe’s image can’t be used for commerce. He appears in the Burger King campaign as a cartoon, and the royal family was not asked if Philippe’s image could be used.

Burger Brands Belgium spokeswoman Shanna Van den Broeck said the company is “deliberating on how to proceed” with the campaign.

Read more: Burger King vs. Belgium: King Philippe Not Happy About Fast Food Ad Campaign