Deborah Hastings will only decide whether Britain should ditch its European Union membership on the eve of a referendum likely in late June. She has one key question for those courting her vote: Will leaving make me and the country richer or poorer?
As opinion polls show Britain is divided on the EU, Hastings and up to 10 million other voters, many of them women, have yet to make a decision. How they cast their vote will shape the future of the world's fifth largest economy and the EU itself.
Hastings, a 57-year-old resident of rural Devon in southwest England, votes for Prime Minister David Cameron's Conservatives. She says Britain has long received a "poor man's offering" from what she views as a German and French-dominated bloc. She even blames the EU's emissions rules for forcing the beloved Land Rover Defender 4x4 she drives out of production.
Hastings said Cameron's plans to cut the benefits paid to EU migrants have started winning her over in recent days. But weighing against an 'out' vote, she would be concerned about what would happen to the coach loads of German tourists who support the local economy.
Open to persuasion, she has a message to those who want her vote. Talk less about immigration and give more detail on whether Britain would be better or worse off outside the EU.
"If we left, would we really fall off a cliff?" Hastings asked in Eggesford, a rural parish some 170 miles (270 km) west of London. Voters in southern England are among the most undecided according to a recent YouGov poll.
"Will we get new markets? Which markets will we lose? What will be the import-export controls on both sides?" says Hastings, whose husband and son both intend to back leaving the EU, seeking answers from those wanting a British exit.
Around one in five British voters tell pollsters they have yet to make up their minds. Many are middle-aged women who support Cameron's Conservatives and live outside London and Scotland, two of Britain's most pro-European areas.
If Cameron is to keep Britain in the bloc it joined in 1973, he will need to secure the vote of millions like Hastings.
The rest of Europe is watching warily - Britain is the EU's second largest economy and one of its top two military powers.Deborah Hastings will only decide whether Britain should ditch its European Union membership on the eve of a referendum likely in late June. She has one key question for those courting her vote: Will leaving make me and the country richer or poorer?
As opinion polls show Britain is divided on the EU, Hastings and up to 10 million other voters, many of them women, have yet to make a decision. How they cast their vote will shape the future of the world's fifth largest economy and the EU itself.
Hastings, a 57-year-old resident of rural Devon in southwest England, votes for Prime Minister David Cameron's Conservatives. She says Britain has long received a "poor man's offering" from what she views as a German and French-dominated bloc. She even blames the EU's emissions rules for forcing the beloved Land Rover Defender 4x4 she drives out of production.
Hastings said Cameron's plans to cut the benefits paid to EU migrants have started winning her over in recent days. But weighing against an 'out' vote, she would be concerned about what would happen to the coach loads of German tourists who support the local economy.
Open to persuasion, she has a message to those who want her vote. Talk less about immigration and give more detail on whether Britain would be better or worse off outside the EU.
If we left, would we really fall off a cliff?" Hastings asked in Eggesford, a rural parish some 170 miles (270 km) west of London. Voters in southern England are among the most undecided according to a recent YouGov poll.
"Will we get new markets? Which markets will we lose? What will be the import-export controls on both sides?" says Hastings, whose husband and son both intend to back leaving the EU, seeking answers from those wanting a British exit.
Around one in five British voters tell pollsters they have yet to make up their minds. Many are middle-aged women who support Cameron's Conservatives and live outside London and Scotland, two of Britain's most pro-European areas.
If Cameron is to keep Britain in the bloc it joined in 1973, he will need to secure the vote of millions like Hastings.
The rest of Europe is watching warily - Britain is the EU's second largest economy and one of its top two military powers.
Read more: For Britain's undecided voters, economy could swing EU referendum | Reuters
As opinion polls show Britain is divided on the EU, Hastings and up to 10 million other voters, many of them women, have yet to make a decision. How they cast their vote will shape the future of the world's fifth largest economy and the EU itself.
Hastings, a 57-year-old resident of rural Devon in southwest England, votes for Prime Minister David Cameron's Conservatives. She says Britain has long received a "poor man's offering" from what she views as a German and French-dominated bloc. She even blames the EU's emissions rules for forcing the beloved Land Rover Defender 4x4 she drives out of production.
Hastings said Cameron's plans to cut the benefits paid to EU migrants have started winning her over in recent days. But weighing against an 'out' vote, she would be concerned about what would happen to the coach loads of German tourists who support the local economy.
Open to persuasion, she has a message to those who want her vote. Talk less about immigration and give more detail on whether Britain would be better or worse off outside the EU.
"If we left, would we really fall off a cliff?" Hastings asked in Eggesford, a rural parish some 170 miles (270 km) west of London. Voters in southern England are among the most undecided according to a recent YouGov poll.
"Will we get new markets? Which markets will we lose? What will be the import-export controls on both sides?" says Hastings, whose husband and son both intend to back leaving the EU, seeking answers from those wanting a British exit.
Around one in five British voters tell pollsters they have yet to make up their minds. Many are middle-aged women who support Cameron's Conservatives and live outside London and Scotland, two of Britain's most pro-European areas.
If Cameron is to keep Britain in the bloc it joined in 1973, he will need to secure the vote of millions like Hastings.
The rest of Europe is watching warily - Britain is the EU's second largest economy and one of its top two military powers.Deborah Hastings will only decide whether Britain should ditch its European Union membership on the eve of a referendum likely in late June. She has one key question for those courting her vote: Will leaving make me and the country richer or poorer?
As opinion polls show Britain is divided on the EU, Hastings and up to 10 million other voters, many of them women, have yet to make a decision. How they cast their vote will shape the future of the world's fifth largest economy and the EU itself.
Hastings, a 57-year-old resident of rural Devon in southwest England, votes for Prime Minister David Cameron's Conservatives. She says Britain has long received a "poor man's offering" from what she views as a German and French-dominated bloc. She even blames the EU's emissions rules for forcing the beloved Land Rover Defender 4x4 she drives out of production.
Hastings said Cameron's plans to cut the benefits paid to EU migrants have started winning her over in recent days. But weighing against an 'out' vote, she would be concerned about what would happen to the coach loads of German tourists who support the local economy.
Open to persuasion, she has a message to those who want her vote. Talk less about immigration and give more detail on whether Britain would be better or worse off outside the EU.
If we left, would we really fall off a cliff?" Hastings asked in Eggesford, a rural parish some 170 miles (270 km) west of London. Voters in southern England are among the most undecided according to a recent YouGov poll.
"Will we get new markets? Which markets will we lose? What will be the import-export controls on both sides?" says Hastings, whose husband and son both intend to back leaving the EU, seeking answers from those wanting a British exit.
Around one in five British voters tell pollsters they have yet to make up their minds. Many are middle-aged women who support Cameron's Conservatives and live outside London and Scotland, two of Britain's most pro-European areas.
If Cameron is to keep Britain in the bloc it joined in 1973, he will need to secure the vote of millions like Hastings.
The rest of Europe is watching warily - Britain is the EU's second largest economy and one of its top two military powers.
Read more: For Britain's undecided voters, economy could swing EU referendum | Reuters
